“Every Book Its Reader” Vol. 3

“Every Book Its Reader” Vol. 3

Dear Reader,

Our adventure has come to an end. Our favorite book has been recovered and we’ve passed it on to one of our favorite librarians and she recommended it to her favorite reader.  And the lesson learned here is that Macmillan’s Library Marketing team has the book you’ve always wanted to read!

Vol. 2 
Vol. 1

Every Book Its Reader, Vol. 3  [...]

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“Every Book Its Reader” Vol. 2

“Every Book Its Reader” Vol. 2

Dear Friend,

The book we so desperately wanted to recommend to you has escaped! And we’re now on the hunt for it among the wilds of the trade show exhibit hall... (In case you missed it – here’s where our misadventures began...)

Unshelved comic 2
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“Every Book Its Reader” Vol. 1

“Every Book Its Reader” Vol. 1

“Every Book Its Reader.” -- from S.R. Ranganathan’s The Five Laws of Library Science

Dear Friend, 

How does a book find its way into your hands and heart?

If you’re a librarian, your first stop is Macmillan’s Library Marketing team  – a department of two highly skilled book addicts trained in the dark arts of reading, recommending and match-making. But how do we actually pair the “right” book with the “right” reader?  Thanks to our pals at Unshelved, here’s the very first installment of a behind-the-scenes look at how we do what it is we do... Stay tuned to see what happens next! (Vol. 2 now available here.)

Unshelved comic 1

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