“Every Book Its Reader.” -- from S.R. Ranganathan’s The Five Laws of Library Science
How does a book find its way into your hands and heart?
If you’re a librarian, your first stop is Macmillan’s Library Marketing team – a department of two highly skilled book addicts trained in the dark arts of reading, recommending and match-making. But how do we actually pair the “right” book with the “right” reader? Thanks to our pals at Unshelved, here’s the very first installment of a behind-the-scenes look at how we do what it is we do... Stay tuned to see what happens next! (Vol. 2 now available here.)