“Every Book Its Reader” Vol. 1

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“Every Book Its Reader.” -- from S.R. Ranganathan’s The Five Laws of Library Science

Dear Friend, 

How does a book find its way into your hands and heart?

If you’re a librarian, your first stop is Macmillan’s Library Marketing team  – a department of two highly skilled book addicts trained in the dark arts of reading, recommending and match-making. But how do we actually pair the “right” book with the “right” reader?  Thanks to our pals at Unshelved, here’s the very first installment of a behind-the-scenes look at how we do what it is we do... Stay tuned to see what happens next! (Vol. 2 now available view here.)

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