It's our job. It's what we do best. We like to think we know where readers are (in our case, libraries!), and that's how we help our books. But sometimes, more and more recently, authors are helping us! Take Marshall Karp, author of Flipping Out. In these tough times, only our biggest stars get to go on nationwide book tours. However, inventive authors like Karp never cease to innovate!
PW published an excellent article on Karp's 30 blog in 30 days tour. In the article, Karp brags that he never thought he'd be able to get that kind of publicity without wearing clothes! He even saw a tremendous boost in traffic to his website. So thank you Marshall Karp, for helping us do what matters most--bringing books to readers.